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White Papers: Marketing to Seniors
Why do you need to rethink your marketing efforts?
Quick Fact: It takes less time and effort to change your message to appeal to your current customers than it does to attract new customers. Why not rethink your largest market - the over-50 crowd?
The $9 Trillion Opportunity
Why the 50+ Market Is the Most Underrated Audience in America
"Think seniors don’t spend? Think again—this $9 trillion market is your biggest missed opportunity."
August 4, 2025: Data-Driven Aging:
7 Senior Spending Trends you're Probably Ignoring
August 11, 2025: Stores That Work:
Retail Layouts That Keep Seniors Shopping (and Coming Back)
August 18, 2025: The Senior Click:
E-Commerce Design That Converts Older Shoppers
August 25, 2025: Don't Dumb it Down, Just Make it Work:
Designing Packaging and Instructions for Gown-Ups
September 1, 2025: Prescription for Trust: Why the Senior Market Will Make or Break the Next Big Health Brand
September 8, 2025: The Loyalty Loop:
How Seniors Become Lifelong Brand Ambassadors
September 15, 2025: Less House, More Sense:
How to Sell a House to Someone Who's Already Thinking About Downsizing
September 22, 2025: Stop Talking, Start Listening:
What Older Consumers Are Trying to Tell You About Your Brand
September 29, 2025: The Unretired Generation:
Why "Senior Discounts" Might Be Sending the Wrong Message
October 6, 2025: Seniors On Screen:
How Representation in Advertising Impacts Sales
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